Google+ to introduce social game platform

Google, which recently launched a social network, Google + and collected 20 million users within three weeks, is planning to launch a platform for social games that would compete with the offers on Facebook.

I contacted the company discussed a number of developers to put games on the + Google, according to well-informed people with the plans of Google, which did not want to be identified because of confidentiality agreements. They said the plans said on Friday, All ThingsD, can come in early August. The Google spokesman declined to confirm, saying only that the company plans "to add a lot of features and functionality to Google + with the passage of time." Google + is Google the most credible effort so far to cope with the increased access Facebook, which compete with the Internet search giant for eyeballs and advertising dollars. Google seems to be a confrontation with its efforts to grab a slice of the market that is experiencing rapid growth of social games, which has become an important
revenue stream for Facebook.

Pietro said Macchiarella, an analyst with market research company game with Parks Associates is expected in the market for social games in the United States, which amounted to $ 1 billion last year, to five-fold growth to $ 5 billion by the year 2015. Much of the revenue comes from games played on Facebook, and the largest social network in the world with more than 750 million active users.

Facebook requires the applications on the platform to pay 30% of the revenue from the sale of virtual goods on the web. One way Google can compete is by offering to take a smaller part of the revenues of the game publishers.

Macchiarella said Google's success in recruiting publishers, however, will depend on its ability to continue to add momentum to users + Google.

About 250 million people play social games, but only about 2% to 3% of spending money on those items or virtual power-ups to those games. This means social games require a large group of players for the execution of a handful who will pay.

"Most publishers will be happy to extend their offers to + Google," said Macchiarelli ", but it will be the importance of working on this social network is intrinsically linked to the success of Google in the migration of people from Facebook."